Price: $29.48
(as of Sep 17, 2026 16:41:33 UTC – Details)
Hair is made up of protein. Every touch, every treatment, every style you love—it all rewrites your hair’s protein. When protein is damaged, hair’s look and feel is compromised. That’s why Nexxus uses protein science not just to repair hair but to restore its ability to perform. It isn’t about one perfect hair day. It’s about a lifetime of healthy hair, built strand by strand. Hair color fading is tied to the integrity of your hair’s protein structure. Every exposure to physical, thermal, or chemical stress weakens keratin structures, making hair more vulnerable over time. Color treatments—like bleach, highlights, and dyes—with high pH can raise the cuticle and expose the inner cortex, leaving hair vulnerable to breakage and tonal irregularity. Over time, this damage compromises optical clarity and allows color molecules to diffuse when hair is exposed to water, accelerating fade. As a result, colored hair can appear dull, flat, and lifeless. COLOR ASSURE, our vibrancy and anti-fade collection, is powered by CHROMABOND SEALER technology with citric acid to lock color molecules inside the protein matrix and seal the cuticle barrier. This advanced shampoo for colored hair and conditioner for color treated hair system combines citric acid bond strengtheners with ionic sealing technology to repair color-induced damage and create a smooth, reflective surface—so your color stays vibrant, multidimensional, and radiant for up to 40 washes. Nexxus, the protein science behind powerful hair since 1979.
Product Dimensions : 6 x 5 x 4 inches; 2.11 pounds
Item model number : 605592091766
UPC : 605592091766
Manufacturer : Unilever
ASIN : B001EO5WYA
Best Sellers Rank: #15,741 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #389 in Hair Conditioner
Customer Reviews: 4.6 4.6 out of 5 stars (4,407) var dpAcrHasRegisteredArcLinkClickAction; P.when(‘A’, ‘ready’).execute(function(A) { if (dpAcrHasRegisteredArcLinkClickAction !== true) { dpAcrHasRegisteredArcLinkClickAction = true; A.declarative( ‘acrLink-click-metrics’, ‘click’, { “allowLinkDefault”: true }, function (event) { if (window.ue) { ue.count(“acrLinkClickCount”, (ue.count(“acrLinkClickCount”) || 0) + 1); } } ); } }); P.when(‘A’, ‘cf’).execute(function(A) { A.declarative(‘acrStarsLink-click-metrics’, ‘click’, { “allowLinkDefault” : true }, function(event){ if(window.ue) { ue.count(“acrStarsLinkWithPopoverClickCount”, (ue.count(“acrStarsLinkWithPopoverClickCount”) || 0) + 1); } }); });
40 WASHES OF COLOR VIBRANCY: Color Assure shampoo and conditioner protect against color fade for up to 40 washes, helping color treated hair maintain vibrant-looking color.
10.3% CHROMABOND SEALER TECHNOLOGY: Conditioner for color treated hair helps maintain color depth, chromatic radiance, and tone with citric acid and ionic sealing technology, creating a hydrophobic layer to help protect color molecules.
LOCKS IN COLOR + INSTANT SHINE IN 1 USE: Shampoo and conditioner system seals the cuticle to help prevent color stripping or fading and provides radiance and shine in one use.
REPAIRS COLOR-INDUCED DAMAGE + SMOOTH & SOFT FINISH: Color conditioner formula with citric acid strengthens bonds and smooths the cuticle; the system detangles and reduces frizz.
CONSUMERS AGREE 94% of consumers agree: Nexxus shampoo and conditioner for color treated hair protects my colored/highlighted hair. Based on a Home Use Test with 114 consumers on 12/1/25.

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