L’Oréal Technique HiColor Browns & Blondes Permanent Hair Color – Lifts Dark Hair in One Step, No Brassiness, Rich, Smooth Creme Formula, Intense, Long-Lasting Color

Price: GBP10.82
(as of Sep 20, 2026 02:42:00 UTC – Details)

From the manufacturer

Explore Our Ranges

Add to Cart

Add to Cart

Add to Cart

Customer Reviews

4.5 out of 5 stars 867

4.7 out of 5 stars 4,380

4.5 out of 5 stars 298

4.4 out of 5 stars 519

4.6 out of 5 stars 45

4.6 out of 5 stars 36

Price

—

—

—

GBP 10.45GBP10.45

GBP 10.82GBP10.82

GBP 10.97GBP10.97

Recommended Use

All-over coverage on dark hair

For highlights on dark hair

For long-lasting color

For deep and true red tones

For long-lasting gray coverage

Customizable high-impact color

Ideal Base/Hair Type

For dark hair only

For dark hair only

For any hair type

For any hair type

For any hair type

For any hair type

Type of Hair Color

Permanent

Permanent

Permanent

Permanent

Permanent

Permanent

Application Time

30 minutes

30 minutes

30-35 minutes

30-35 minutes

30-35 minutes

25 minutes

Shades Available

22

5

20

5

5

27

Who is HiColor hair color for?

HiColor is suitable for dark hair (black to medium brown).

Do I need to bleach my hair before using this?

No, this permanent hair color is designed to lift and deposit color on dark hair in one single step without pre-lightening.

Will this hair color cause brassiness?

No, it features a multi-lift formula that provides intense, long-lasting color while neutralizing unwanted brassy tones.

Does this hair dye help protect my hair?

Yes, it is formulated with an Anti-Breakage Ceramide R Complex that helps condition and protect the hair during the coloring process.

How long does the color processing take?

Processing time is typically 30 minutes at room temperature, making it a quick and efficient way to achieve vibrant color.

Product Dimensions ‏ : ‎ 6.65 x 1.85 x 6.65 inches; 3.52 ounces
Item model number ‏ : ‎ 5110
UPC ‏ : ‎ 657201051104
Manufacturer ‏ : ‎ L’Oreal Technique
ASIN ‏ : ‎ B0002Z8PAA
Best Sellers Rank: #5,421 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #74 in Hair Color
Customer Reviews: 4.4 4.4 out of 5 stars (322) var dpAcrHasRegisteredArcLinkClickAction; P.when(‘A’, ‘ready’).execute(function(A) { if (dpAcrHasRegisteredArcLinkClickAction !== true) { dpAcrHasRegisteredArcLinkClickAction = true; A.declarative( ‘acrLink-click-metrics’, ‘click’, { “allowLinkDefault”: true }, function (event) { if (window.ue) { ue.count(“acrLinkClickCount”, (ue.count(“acrLinkClickCount”) || 0) + 1); } } ); } }); P.when(‘A’, ‘cf’).execute(function(A) { A.declarative(‘acrStarsLink-click-metrics’, ‘click’, { “allowLinkDefault” : true }, function(event){ if(window.ue) { ue.count(“acrStarsLinkWithPopoverClickCount”, (ue.count(“acrStarsLinkWithPopoverClickCount”) || 0) + 1); } }); });

Excellence HiColor Permanent Hair Color is the first permanent hair color specifically created for dark hair (black to medium brown).
No need to pre-lighten or bleach hair prior to application.
Lifts hair 3-4 levels in one single step. Neutralizes brassiness.
Rich, smooth creme formula conditions and penetrates hair. Provides intense, long-lasting color that resists fading.
Mix 1 tube of color with 2.5oz of 30 volume developer and process for 30 minutes. May be used with brush & bowl, or bottle application. Read pack instructions & safety warnings carefully prior to use.

Product summary

shift
+
opt
+
D