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(as of Mar 25, 2026 01:30:31 UTC – Details)

Make the switch to the bright side with Plum 10% Niacinamide & Rice Water Face Serum is clinically proven to brighten skin from the 1st use. This potent formula combines Niacinamide (vitamin B3), Rice Ferment, and olive-derived Squalane to effectively brighten skin, fade blemishes, and improve texture.
Experience instant 2x hydration with its milky, lightweight, and quick-absorbing formula. Dermatologically tested, it provides a non-sticky feel which is loved by 100% of users, with 97% reporting fewer blemishes and smoother skin.
Product Dimensions ā : ā 2.7 x 2.7 x 8.3 cm; 10 g
Date First Available ā : ā 15 June 2023
Manufacturer ā : ā Sprivil Healthcare Pvt Ltd
ASIN ā : ā B0C85R7M9D
Item model number ā : ā SE2831
Country of Origin ā : ā India
Manufacturer ā : ā Sprivil Healthcare Pvt Ltd, Sprivil Healthcare Pvt Ltd
Packer ā : ā L-1/4, Addl MIDC, Satara 415004. ML No.: PD/C/73
Importer ā : ā L-1/4, Addl MIDC, Satara 415004. ML No.: PD/C/73
Item Weight ā : ā 10 g
Item Dimensions LxWxH ā : ā 27 x 27 x 83 Millimeters
Net Quantity ā : ā 10.0 Milliliters
Included Components ā : ā Face Serum
Generic Name ā : ā Face Serum
Best Sellers Rank: #120 in Beauty (See Top 100 in Beauty) #8 in Serums
Customer Reviews: 4.1 4.1 out of 5 stars (8,389) var dpAcrHasRegisteredArcLinkClickAction; P.when(‘A’, ‘ready’).execute(function(A) { if (dpAcrHasRegisteredArcLinkClickAction !== true) { dpAcrHasRegisteredArcLinkClickAction = true; A.declarative( ‘acrLink-click-metrics’, ‘click’, { “allowLinkDefault”: true }, function (event) { if (window.ue) { ue.count(“acrLinkClickCount”, (ue.count(“acrLinkClickCount”) || 0) + 1); } } ); } }); P.when(‘A’, ‘cf’).execute(function(A) { A.declarative(‘acrStarsLink-click-metrics’, ‘click’, { “allowLinkDefault” : true }, function(event){ if(window.ue) { ue.count(“acrStarsLinkWithPopoverClickCount”, (ue.count(“acrStarsLinkWithPopoverClickCount”) || 0) + 1); } }); });
2x Hydration with Rice Water & Squalane : This skin brightening serum is enriched with niacinamide, rice water, olive-derived squalane, and vitamin E, making it a hydrating serum that deeply nourishes and softens your skin. Itās clinically proven to deliver 2x instant hydration, making it one of the best niacinamide serums, if your skin craves hydration.
Smooth, Clear, and Even Skin : More than just a brightening serum, this formula helps refine texture and balance oil with ingredients like licorice extract and niacinamide. Whether you need a niacinamide serum for oily skin or a niacinamide serum for combination skin, this face serum should be your first choice.
Mess-Free Pump, Milky Texture : The sleek pump design makes this Plum 10% Niacinamide Serum with Rice Water easy to use ā no spills or waste! Its lightweight, milky texture absorbs quickly into the skin, leaving no greasiness behind.
For All Skin Types, Every Day : Gentle yet effective, this Plum Niacinamide Serum suits everyone, from those with acne-prone skin to those seeking a niacinamide serum for dry skin or oily skin. Whether you’re new to actives or a skincare pro, this Plum rice water serum will give you brighter skin with every pump, every day.


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