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(as of Apr 01, 2026 04:29:41 UTC – Details)
From the brand


Our founder Asha Barrak revolutionized curly hair care in India by launching Indiaās FIRST curly haircare brand, Ashba Botanics. Inspired by her struggles and experiences as a curly-haired individual, Asha has helped thousands embrace their natural hair. She dedicated years to developing Ashba Botanics & filled a crucial gap ā offering naturally derived, top-quality, safe products tailored to the unique needs of curly and wavy hair.


We pick powerful and effective ingredients that work ā Our products are 100% vegan and cruelty-free, and are free from 1000+ Harmful ingredients like SLS, Silicones, Phthalates, EDTA & more. Our ingredients are ethically sourced from the US, Japan, EU, and Brazil. Transparency and credibility are our currency, and we take pride in our clean formulations.


Ashba Botanics is a pioneer in curly hair care in India. With extensive testing on all curl types, our products provide only real results without Photoshop! Our products are designed for Indian hair & climate. We do our bit for the environment by choosing 100% recyclable plastic bottles. We use 100% Natural cleansers in our shampoo. The prime conditioning agent in our conditioner is 100% Natural and cosmos-approved.

Meet our Best-Sellers
Shampoo & Conditioner
Hair Styling
Treatment
Travel Sizes
Volume & Definition
Frizz Control
Moisturization and Hydration
Cleanse
Product Dimensions ā : ā 5.59 x 5.59 x 11.94 cm; 60 g
Date First Available ā : ā 22 February 2024
ASIN ā : ā B0D7QC1RLN
Item part number ā : ā 1
Country of Origin ā : ā India
Packer ā : ā Ashba Botanics Pvt Ltd
Item Weight ā : ā 60 g
Item Dimensions LxWxH ā : ā 5.6 x 5.6 x 11.9 Centimeters
Net Quantity ā : ā 50.0 Milliliters
Generic Name ā : ā Curl Styling Serum Gel
Best Sellers Rank: #5,406 in Beauty (See Top 100 in Beauty) #75 in Hair Styling Serums
Customer Reviews: 4.4 4.4 out of 5 stars (236) var dpAcrHasRegisteredArcLinkClickAction; P.when(‘A’, ‘ready’).execute(function(A) { if (dpAcrHasRegisteredArcLinkClickAction !== true) { dpAcrHasRegisteredArcLinkClickAction = true; A.declarative( ‘acrLink-click-metrics’, ‘click’, { “allowLinkDefault”: true }, function (event) { if (window.ue) { ue.count(“acrLinkClickCount”, (ue.count(“acrLinkClickCount”) || 0) + 1); } } ); } }); P.when(‘A’, ‘cf’).execute(function(A) { A.declarative(‘acrStarsLink-click-metrics’, ‘click’, { “allowLinkDefault” : true }, function(event){ if(window.ue) { ue.count(“acrStarsLinkWithPopoverClickCount”, (ue.count(“acrStarsLinkWithPopoverClickCount”) || 0) + 1); } }); });
“NATURALLY DERIVED SAFE INGREDIENTS: This Styling Serum has powerhouse ingredient Hyaluronic Acid that provides instant hydration to curls and waves. It controls frizz & adds shine and suppleness. Flax seeds and Chia Seeds provide hold and hydration and also control frizz. Rice Protein adds shine and volume & helps to bind moisture to the hair. Aloe Vera in this styling gel provides hydration and shine. This is the best anti frizz serum for curly hair.”
“USE IN REGIME: Shampoo – Conditioner – Leave-in (optional) – Styling Serum After you shampoo, condition your hair in the shower take a good amount of this serum for curly wavy hair and rake-in or glaze it on your hair. Styling Serum gives a medium hold. For dry/coarse hair use a moisture binding product like a Leave-in Conditioner before the application of serum for best results.”
HOW TO USE: After hair wash, apply on soaking wet hair. For maximum definition, work in smaller sections and apply a small amount of this curl serum while smoothing from roots to ends. Scrunch gently upwards, then air dry or diffuse. When fully dry, scrunch hair to soften the cast to get soft bouncy curls.
“We are Peta certified cruelty free and 100% vegan. All our products are FREE from Phthalates, Parabens, Silicones, Sulfates, SLES, Artificial Colour, Drying Alcohol, Formaldehyde, DEA/MEA/TEA, Mineral Oil, Propylene Glycol, Heavy metals, Triclosan, EDTA, Methylisothiazolinone”


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