e.l.f. Power Grip Primer + 4% Niacinamide, Gripping Gel Primer, 0.811 Fl Oz

Price: null - GBP830
(as of Sep 26, 2026 04:37:54 UTC – Details)

What it is: A sticky gel-based face primer enriched with 4% niacinamide to help visibly even out skin tone and brighten while gripping makeup.

Why you’ll love it:
Gel primer formula with sticky texture grips makeup for long-lasting wear
Infused with 4% niacinamide to help visibly even skin tone and brighten
Gives skin a dewy, glowy finish
Translucent-finish primer works on all skin tones
100% vegan and cruelty-free

Key Ingredients:
Niacinamide (4%): Evens out skin tone and brightens the look of dullness

Great for: Oily, Normal, Dry, and Combination Skin Types

Your skin’s future looks bright—your favorite sticky Power Grip Primer is now infused with skin-loving niacinamide to help visibly even skin tone and brighten while gripping your makeup. This gel-based formula preps and primes your complexion for makeup application while smoothing and brightening the look of dullness. Ideal for all skin tones, it goes on completely clear and creates a glowy finish.

Ingredients may change or vary from time to time. Please refer to the packaging of the product received for the list of ingredients in your particular product

Proud to be 100% Vegan, Cruelty-Free and Leaping Bunny Certified. Because kindness is chic.
Product Dimensions ‏ : ‎ 0.94 x 1.57 x 5.71 inches; 1.45 ounces
Item model number ‏ : ‎ 81517
UPC ‏ : ‎ 609332815179
Manufacturer ‏ : ‎ e.l.f. Cosmetics
ASIN ‏ : ‎ B0BQQS5GBQ
Best Sellers Rank: #1,224 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #5 in Foundation Primers
Customer Reviews: 4.6 4.6 out of 5 stars (14,989) var dpAcrHasRegisteredArcLinkClickAction; P.when(‘A’, ‘ready’).execute(function(A) { if (dpAcrHasRegisteredArcLinkClickAction !== true) { dpAcrHasRegisteredArcLinkClickAction = true; A.declarative( ‘acrLink-click-metrics’, ‘click’, { “allowLinkDefault”: true }, function (event) { if (window.ue) { ue.count(“acrLinkClickCount”, (ue.count(“acrLinkClickCount”) || 0) + 1); } } ); } }); P.when(‘A’, ‘cf’).execute(function(A) { A.declarative(‘acrStarsLink-click-metrics’, ‘click’, { “allowLinkDefault” : true }, function(event){ if(window.ue) { ue.count(“acrStarsLinkWithPopoverClickCount”, (ue.count(“acrStarsLinkWithPopoverClickCount”) || 0) + 1); } }); });

MAKEUP PRIMER & SKINCARE: Your skin’s future looks bright—your favorite sticky AF Power Grip Primer infused with skin-loving niacinamide grips makeup while helping to visibly even skin tone.
SMOOTHS & BRIGHTENS COMPLEXION: Niacinamide helps smooth and brighten the look of dullness while Power Grip Primer’s gel-based formula with sticky texture grips makeup for long-lasting wear.
CREATES A GLOWY FINISH: Ideal for all skin tones, this primer goes on completely clear and creates a dewy, glowy finish.
HOW TO USE: Apply makeup primer evenly to face before makeup using your fingertips to pat into the skin. The warmth of your fingers will help the product melt into skin for even application. Allow 30 seconds to set before applying makeup.
VEGAN & CRUELTY-FREE: e.l.f. stands with every eye, lip, face, paw and fin. Proudly vegan, e.l.f. is double-certified cruelty-free by Leaping Bunny & PETA. e.l.f. brushes are synthetic, vegan & cruelty-free.

Product summary

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