COLORCHARM Cream Hair Color Developers | For Activating Color, Highlighting

Price: ~~$9.65~~ - $5.78
(as of Sep 19, 2026 15:12:34 UTC – Details)

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Customer Reviews

4.7 out of 5 stars 5,964

4.4 out of 5 stars 489

4.1 out of 5 stars 390

5.0 out of 5 stars 2

4.7 out of 5 stars 7,758

Benefit #1

10vol: Gentle Lift

Helps protect bonds

Neutralize unwanted brass

Up to 7 levels of lift

Benefit #2

20vol: Standard Lift

Helps combat damage

Even tone from root to tip

Gentle on hair

Anti-brass results

Benefit #3

30vol: Extra Lift

With 5 nourishing lipids

Healthy-looking blondes

On and off-scalp applications

Benefit #4

40vol: Maximum Lift

Up to 100% gray coverage

Free of parabens

Dust-free

Benefit #5

No animal-derived ingredients

Works on all hair types

Package Dimensions ‏ : ‎ 8.27 x 2.28 x 2.2 inches; 1.06 pounds
Item model number ‏ : ‎ 99350110813
Manufacturer ‏ : ‎ Wella Company
ASIN ‏ : ‎ B0B3KV8N9C
Best Sellers Rank: #429 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #1 in Hair Color Developers
Customer Reviews: 4.7 4.7 out of 5 stars (5,964) var dpAcrHasRegisteredArcLinkClickAction; P.when(‘A’, ‘ready’).execute(function(A) { if (dpAcrHasRegisteredArcLinkClickAction !== true) { dpAcrHasRegisteredArcLinkClickAction = true; A.declarative( ‘acrLink-click-metrics’, ‘click’, { “allowLinkDefault”: true }, function (event) { if (window.ue) { ue.count(“acrLinkClickCount”, (ue.count(“acrLinkClickCount”) || 0) + 1); } } ); } }); P.when(‘A’, ‘cf’).execute(function(A) { A.declarative(‘acrStarsLink-click-metrics’, ‘click’, { “allowLinkDefault” : true }, function(event){ if(window.ue) { ue.count(“acrStarsLinkWithPopoverClickCount”, (ue.count(“acrStarsLinkWithPopoverClickCount”) || 0) + 1); } }); });

Ensures deep color penetration for vibrant, multidimensional hair color results.
20 Volume Cream Developer: Provides a gentle lift. Suitable for WELLA COLORCHARM Lighteners, Permanent Liquid, Liquid Toners, or Permanent Gel Hair color.
Provides enhanced gray blending for a natural-looking finish.
Designed for ease of application, whether using a bottle or a bowl and brush method. Creamy consistency ensures a smooth application without any fragrance.
Formulated without any animal-derived ingredients, making it a vegan* choice for hair coloring.

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