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Price: $16.94
(as of Sep 18, 2026 05:34:28 UTC – Details)
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Customer Reviews
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4.7 out of 5 stars 7,753
Benefit #1
10vol: Gentle Lift
Helps protect bonds
Neutralize unwanted brass
Neutralize unwanted brass
Up to 7 levels of lift
Benefit #2
20vol: Standard Lift
Helps combat damage
Even tone from root to tip
Gentle on hair
Anti-brass results
Benefit #3
30vol: Extra Lift
With 5 nourishing lipids
Healthy-looking blondes
Healthy-looking blondes
On and off-scalp applications
Benefit #4
40vol: Maximum Lift
Up to 100% gray coverage
Free of parabens
Free of parabens
Dust-free
Benefit #5
No animal-derived ingredients
No animal-derived ingredients
No animal-derived ingredients
No animal-derived ingredients
Works on all hair types
Package Dimensions : 9.92 x 3.35 x 3.23 inches; 2 pounds
Manufacturer : Color Charm
ASIN : B0DKJY2Z9Y
Best Sellers Rank: #461 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #1 in Hair Color Developers
Customer Reviews: 4.7 4.7 out of 5 stars (4,198) var dpAcrHasRegisteredArcLinkClickAction; P.when(‘A’, ‘ready’).execute(function(A) { if (dpAcrHasRegisteredArcLinkClickAction !== true) { dpAcrHasRegisteredArcLinkClickAction = true; A.declarative( ‘acrLink-click-metrics’, ‘click’, { “allowLinkDefault”: true }, function (event) { if (window.ue) { ue.count(“acrLinkClickCount”, (ue.count(“acrLinkClickCount”) || 0) + 1); } } ); } }); P.when(‘A’, ‘cf’).execute(function(A) { A.declarative(‘acrStarsLink-click-metrics’, ‘click’, { “allowLinkDefault” : true }, function(event){ if(window.ue) { ue.count(“acrStarsLinkWithPopoverClickCount”, (ue.count(“acrStarsLinkWithPopoverClickCount”) || 0) + 1); } }); });
Ensures deep color penetration for vibrant, multidimensional hair color results.
20 Volume Cream Developer: Provides a standard lift. Suitable for WELLA COLORCHARM Lighteners, Permanent Liquid, Liquid Toners, or Permanent Gel Hair color.
Provides enhanced gray blending for a natural-looking finish.
Designed for ease of application, whether using a bottle or a bowl and brush method. Creamy consistency ensures a smooth application without any fragrance.
Formulated without any animal-derived ingredients, making it a vegan* choice for hair coloring.
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