L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown (Hi-Lift Cool Brown), 1 Hair Dye Kit

Price: $13.99 - $12.97
(as of Sep 17, 2026 16:13:10 UTC – Details)

With Feria, what you see is the shimmer. Multi-Faceted shimmering color with 3X highlights delivers intensified, brilliant results. Inspired by cutting-edge fashion, Feria’s prismatic color spectrum is custom-blended by L’Oreal master colorists for bold, head-turning shades – no appointment necessary. Every vegan hair dye shade includes a vitamin-infused shine serum and a Bonding Care Complex Conditioner that reinforces weak hair bonds for up to 40% stronger hair. Always refer to insert inside product for detailed application instructions. Packaging may vary, what you receive may not be what is reflected on site. Vitamins are in oils of serum. Conditioner tested on treated hair vs untreated hair.
Product Dimensions ‏ : ‎ 6.6 x 3.5 x 2.7 inches; 5.3 ounces
Item model number ‏ : ‎ CTX
Batteries ‏ : ‎ 55 12V batteries required.
UPC ‏ : ‎ 071249218631
Material Feature ‏ : ‎ Compostable Warning
Manufacturer ‏ : ‎ L’Oreal Paris
ASIN ‏ : ‎ B000KOU7FE
Best Sellers Rank: #462 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #10 in Hair Color
Customer Reviews: 4.1 4.1 out of 5 stars (3,015) var dpAcrHasRegisteredArcLinkClickAction; P.when(‘A’, ‘ready’).execute(function(A) { if (dpAcrHasRegisteredArcLinkClickAction !== true) { dpAcrHasRegisteredArcLinkClickAction = true; A.declarative( ‘acrLink-click-metrics’, ‘click’, { “allowLinkDefault”: true }, function (event) { if (window.ue) { ue.count(“acrLinkClickCount”, (ue.count(“acrLinkClickCount”) || 0) + 1); } } ); } }); P.when(‘A’, ‘cf’).execute(function(A) { A.declarative(‘acrStarsLink-click-metrics’, ‘click’, { “allowLinkDefault” : true }, function(event){ if(window.ue) { ue.count(“acrStarsLinkWithPopoverClickCount”, (ue.count(“acrStarsLinkWithPopoverClickCount”) || 0) + 1); } }); });

Feria Is Multi-Faceted Permanent Hair Color: Known for shimmering color and edgy colors, Feria permanent hair dye kits transform hair; Feria by L’Oreal Paris gives you multi-faceted, striking color vibrancy in 25 minutes
Multi-Tonal Feria Hair Color: With 50+ bold shades ranging from deepest black, platinum blonde & smoky silver hair dye, our vegan hair dye is inspired by fashion. Our custom-blend colors don’t surrender. Every shade includes a vitamin-infused shine serum
Our Bonding Care Complex Conditioner helps repair the strength of weak hair bonds, keeping hair strong & healthy-looking for color vibrancy. See up to 40% stronger hair vs hair not treated with Bonding Care Complex Conditioner
L’Oreal Paris Hair Color: We offer permanent, semi-permanent, and temporary hair dye plus root cover up, anti-brass toners and lightening systems. Cover gray hair, highlight, go bold with bright color or even try an ombre hair color
L’Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics
Photos are taken under studio lighting conditions, the actual product may differ from the images shown. Images are for illustrative purposes only.

Product summary

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